The producers gave us this kind of creative control from the start. We could have requested custom names from Linden Lab to match the characters in the show, but those would not have been available to the "real" Dwight Schrute or Jim Halpert. First, Dwight and Jim would need last names off of the standard SL list, just like every other new resident. The producers of "The Office" entrusted us with authenticity and doing the right thing in Second Life, so we knew that a few things had to happen. You are right: we were happily surprised by the extent of the response to "The Office" in Second Life, but because of the preparation applied to this opportunity, the in-world response was what we had hoped for, and then some. It's difficult to predict ahead of time when it will happen, but when it does, you'll find a good deal of preparation had something to do with it. But, it's like trying to be cool: if you have to say you are, you probably aren't, and if you try to plan a viral success like you would an ad campaign, it probably won't happen. " I don't know how many times in my marketing career I've been asked to conjure up a successful viral campaign on the spot. " Luck is what happens when preparation meets opportunity. Rather than leave it there, where few might stumble upon it, I thought I should post it so that more people get a chance to read it: I just received the following, from Kiwini Oe of Clear Ink, as a comment on my recent post about The Office in Second Life. Anyway, here's a few snaps to be going on with: It would be interesting to see inside, as I have been impressed with Acid Crebiz in the past - but that will have to wait for another day. The block itself is OK, but nothing particularly stands out. However, it is possible to arrange visits, provided you make contact with Tory Noel. Although I could get to the sim, I was not able to enter the office block. The presence itself currently consists of a single, largely featureless sim, at the centre of which sits an office block. Their presence in Second Life is being developed by the first (and as far as I know, only) Korean Second Life development company: Acid Crebiz. They have the largest market share in the Korean IT service market and employ around 7,300 people in Asia, Europe and the USA. LG CNS, based in South Korea but now with a global presence, is an IT consulting and services company, affiliated to the giant LG Corporation. The reason I am so downbeat about it is not the quality of the build but the fact that, even though I could access the island, I could not actually get in to the building illustrated below.īut first - a bit about the company. After a lot of failed attempts, the closest I got to something worth bringing to your attention is this: LG CNS. Last night was one on those nights for me. Other nights it seems like almost everything is closed, and you are left with just a few scraps. Some nights it seems you can get in everywhere, and you are left with a bewildering array of sites (sights?) to write about. It can be an odd pasttime, rambling among the islands of Second Life.
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